Michael Jackson's Ultimate Music Fan Global Mash-up To Launch Online March 7
Innovative "Behind The Mask" Video Project Seeks Creative Input From Across The World To Shape Unique Artistic Vision
In the spirit of Michael Jackson's pioneering videos that pushed the creative boundaries in capturing the look, feel and emotions of music, the Estate of Michael Jackson and Sony Music will provide everyone who likes music an opportunity to help create online a unique groundbreaking music video for the single "Behind the Mask". Using the web in a truly innovative way, people from around the world on March 7 will come together to create an imaginative piece of Michael Jackson history in The Behind the Mask Project.
Led by the creative team at Radical Media and director Dennis Liu, participants will visit the website http://behindthemask...haeljackson.com which will be loaded with simple tools that define the different roles one can play in this landmark project. First, users select a move, a lyric, or a crowd reaction; performers can even demonstrate their own moonwalk, the anti-gravity lean or the toe stand. Then, using the site's split-screen template, contributors can shoot their move right on the website with their web cam (or their video camera) and upload their clip at the precise time it occurs in the video.
After the worldwide community has come together and done their part, the director will select the top clips and weave them into this historical work of Michael Jackson video art. The final results of The Behind the Mask Project will be unveiled during the first week in April.
"Behind the Mask" is a critic and fan favorite from MICHAEL – the unique collection of songs featuring Michael's performances completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the #1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010. The album's success continues to underscore Michael's importance as a global icon and superstar, transcending cultures and languages.
Sign up now at www.michaeljackson.com for updates on the project. Participate starting March 7, 2011 at http://behindthemask...aeljackson.com.
Dennis Liu is an award-winning digital filmmaker at @radical.media. Dennis quickly made a name for himself winning awards for clients that include Apple and Microsoft and being honored in the renowned "Saatchi & Saatchi New Directors Showcase".
@radical.media is a global transmedia company that creates some of the world's most innovative content and the home to @radical.media design+digital. @radical.media's award-winning projects include the Academy Award®-winning documentary "The Fog of War"; the Grammy®-winning "Concert for George"; the Independent Spirit Award-winning "Metallica: Some Kind of Monster"; the award-winning digital experience "The Wilderness Downtown" for Google Creative Lab and Arcade Fire; the Grammy-nominated "The Johnny Cash Project"; the Emmy® and Golden Globe®-winning pilot episode of the hit series "Mad Men"; the Emmy®-winning "10 Days That Unexpectedly Changed America" for the History Channel; and five seasons of the critically acclaimed Sundance Channel series "Iconoclasts," among others.
Source: The Official Michael Jackson Site
0
13 replies to this topic
#1 OFFLINE
-
- Administrator
-
- 1,640 posts
Advanced Member
-
Gender:
- Location:MJackson forums :)
Posted 28 February 2011 - 10:37 PM
#2 OFFLINE
-
- Administrator
-
- 12,345 posts
Go with your heart and your ass will follow
-
Gender:
- Location:Latvia
-
Country:
Posted 30 March 2011 - 12:08 AM
#3 OFFLINE
-
- Administrator
-
- 12,345 posts
Go with your heart and your ass will follow
-
Gender:
- Location:Latvia
-
Country:
Posted 30 March 2011 - 12:10 AM
Anyone is participating? I will try to if I will get inspired 
#4 OFFLINE
-
- Administrator
-
- 1,640 posts
Advanced Member
-
Gender:
- Location:MJackson forums :)
Posted 30 March 2011 - 10:48 AM
Exclusive First Look At The Behind The Mask Project
Here's a sneak peek at what we've been doing with some of the thousands of submissions for the Behind the Mask Project. There's still time to submit your video - you can be a part of music video history! Look closely at the video, you or someone you know might already be there!
Source: The Official Michael Jackson Site
Here's a sneak peek at what we've been doing with some of the thousands of submissions for the Behind the Mask Project. There's still time to submit your video - you can be a part of music video history! Look closely at the video, you or someone you know might already be there!
Source: The Official Michael Jackson Site
#5 OFFLINE
-
- Administrator
-
- 12,345 posts
Go with your heart and your ass will follow
-
Gender:
- Location:Latvia
-
Country:
Posted 16 April 2011 - 04:19 PM
#6 OFFLINE
-
- Administrator
-
- 12,345 posts
Go with your heart and your ass will follow
-
Gender:
- Location:Latvia
-
Country:
Posted 16 April 2011 - 04:20 PM
Anybody from here are planing to participate?
#7 OFFLINE
-
- Administrator
-
- 1,640 posts
Advanced Member
-
Gender:
- Location:MJackson forums :)
Posted 30 April 2011 - 10:29 PM
New Behind the Mask Project Teaser! Submissions End May 3rd
New BTM Teaser! Gather your friends this weekend and get in front of the camera! The final day to submit for the Behind the Mask Project is Tuesday May 3rd. Submit now.
Source: The Official Michael Jackson Site
New BTM Teaser! Gather your friends this weekend and get in front of the camera! The final day to submit for the Behind the Mask Project is Tuesday May 3rd. Submit now.
Source: The Official Michael Jackson Site
#8 OFFLINE
-
- Administrator
-
- 12,345 posts
Go with your heart and your ass will follow
-
Gender:
- Location:Latvia
-
Country:
Posted 02 May 2011 - 08:14 AM
#9 OFFLINE
-
- Administrator
-
- 12,345 posts
Go with your heart and your ass will follow
-
Gender:
- Location:Latvia
-
Country:
Posted 02 May 2011 - 08:15 AM
Tomorrow is the last day for submitions
#10 OFFLINE
-
- Administrator
-
- 1,453 posts
kiss o' kill chick
-
Gender:
- Location:Hill Valley
-
Country:
Posted 02 May 2011 - 08:59 AM
Wow, some of those clips look AMAZING, though some don't look very safe... I really hope the final choices are good ones.
#11 OFFLINE
-
- Administrator
-
- 12,345 posts
Go with your heart and your ass will follow
-
Gender:
- Location:Latvia
-
Country:
Posted 02 May 2011 - 09:11 AM
today is my last chance edit the videos I took 
Tomorrow I will be very busy.
Tomorrow I will be very busy.
#12 OFFLINE
-
- Administrator
-
- 1,453 posts
kiss o' kill chick
-
Gender:
- Location:Hill Valley
-
Country:
Posted 02 May 2011 - 10:05 AM
Good luck, I'd love to see your video 
#13 OFFLINE
-
- Administrator
-
- 12,345 posts
Go with your heart and your ass will follow
-
Gender:
- Location:Latvia
-
Country:
Posted 02 May 2011 - 10:22 AM
I have maybe 2-3 videos cause of the space I have here. I took more but I don't think I will submit cause you can see things like fridge, my bike or another room there lol That doesn't look nice lol
#14 OFFLINE
-
- Administrator
-
- 1,640 posts
Advanced Member
-
Gender:
- Location:MJackson forums :)
Posted 08 June 2011 - 02:23 PM
THE WORLD UNITES ON NEW MICHAEL JACKSON VIDEO "BEHIND THE MASK"
Groundbreaking “Crowdsourced” Video to Debut on June 14th on Facebook.com/MichaelJackson
New York, NY – This spring, the Estate of Michael Jackson and Sony Music gave everyone around the world the opportunity to be a part of Michael Jackson’s video legacy with The Behind the Mask Project. This groundbreaking, global online casting call prompted people in all corners of the planet who love Michael Jackson’s music to shoot, upload and submit their own unique performances for inclusion in the video; the project elicited an unprecedented response from 103 countries in the world. And on June 14th, The Behind the Mask Project will be unveiled on www.Facebook.com/MichaelJackson.
Led by the creative team at @radical.media and acclaimed director Dennis Liu,
The Behind the Mask Project launched in March 2011 with a state of the art website http://behindthemask...haeljackson.com loaded with simple tools that defined the different roles one could play. Upon entering the site, users selected an action like playing an instrument, singing a lyric, acting out a crowd reaction or demonstrating a classic MJ dance move. Then, using the site’s split-screen template, contributors were able to shoot their move right on the website or with their web cam and upload the clip at the precise time it occurred in the video.
Dennis Liu comments, “This has been the most exciting and fun project I think I've ever been involved in. It's been such a privilege, and was incredibly moving to see so many people from all over the world join as one, their creative voices, dance and musical talents bound together by Michael Jackson’s spirit and incomparable artistry. We received submissions from the Sahara Desert to Venice Beach, from mountaintops to suburban backyards, with some shots featuring well over one hundred people apiece. All who participated delivered brilliantly.”
After submissions poured in from all over the globe they were carefully edited down by the director to the best 1600 submissions (including 50 kids and 36 animals). On June 14th, the 35 million Facebook fans of Michael Jackson will get the first look at this landmark video. New fans can log on to www.Facebook/MichaelJackson and click “Like” to view the video.
Technology journalist Natali Morris comments, “Michael Jackson was crowdsourcing his videos before crowdsourcing even existed. This project is a perfect way to honor his connection with his fans.”
The song “Behind the Mask” is a critic and fan favorite from MICHAEL – the unique collection of songs featuring Michael’s performances completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the #1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010. The album’s success continues to underscore Michael’s importance as a global icon and superstar, transcending cultures and languages.
Dennis Liu is an award-winning digital filmmaker at @radical.media. Dennis quickly made a name for himself winning awards for clients that include Apple and Microsoft and being honored in the renowned "Saatchi & Saatchi New Directors Showcase". @radical.media is a global transmedia company that creates some of the world's most innovative content and the home to @radical.media design+digital. @radical.media's award-winning projects include the Academy Award®-winning documentary “The Fog of War”; the Grammy®-winning “Concert for George”; the Independent Spirit Award-winning “Metallica: Some Kind of Monster”; the award-winning digital experience “The Wilderness Downtown” for Google Creative Lab and Arcade Fire; the Grammy-nominated “The Johnny Cash Project”; the Emmy® and Golden Globe®-winning pilot episode of the hit series “Mad Men”; the Emmy®-winning “10 Days That Unexpectedly Changed America” for the History Channel; and five seasons of the critically acclaimed Sundance Channel series “Iconoclasts,” among others.
www.Facebook/MichaelJackson
Twitter @michaeljackson #MJBehindtheMask
www.MichaelJackson.com
Source: The Official Michael Jackson Site
Groundbreaking “Crowdsourced” Video to Debut on June 14th on Facebook.com/MichaelJackson
New York, NY – This spring, the Estate of Michael Jackson and Sony Music gave everyone around the world the opportunity to be a part of Michael Jackson’s video legacy with The Behind the Mask Project. This groundbreaking, global online casting call prompted people in all corners of the planet who love Michael Jackson’s music to shoot, upload and submit their own unique performances for inclusion in the video; the project elicited an unprecedented response from 103 countries in the world. And on June 14th, The Behind the Mask Project will be unveiled on www.Facebook.com/MichaelJackson.
Led by the creative team at @radical.media and acclaimed director Dennis Liu,
The Behind the Mask Project launched in March 2011 with a state of the art website http://behindthemask...haeljackson.com loaded with simple tools that defined the different roles one could play. Upon entering the site, users selected an action like playing an instrument, singing a lyric, acting out a crowd reaction or demonstrating a classic MJ dance move. Then, using the site’s split-screen template, contributors were able to shoot their move right on the website or with their web cam and upload the clip at the precise time it occurred in the video.
Dennis Liu comments, “This has been the most exciting and fun project I think I've ever been involved in. It's been such a privilege, and was incredibly moving to see so many people from all over the world join as one, their creative voices, dance and musical talents bound together by Michael Jackson’s spirit and incomparable artistry. We received submissions from the Sahara Desert to Venice Beach, from mountaintops to suburban backyards, with some shots featuring well over one hundred people apiece. All who participated delivered brilliantly.”
After submissions poured in from all over the globe they were carefully edited down by the director to the best 1600 submissions (including 50 kids and 36 animals). On June 14th, the 35 million Facebook fans of Michael Jackson will get the first look at this landmark video. New fans can log on to www.Facebook/MichaelJackson and click “Like” to view the video.
Technology journalist Natali Morris comments, “Michael Jackson was crowdsourcing his videos before crowdsourcing even existed. This project is a perfect way to honor his connection with his fans.”
The song “Behind the Mask” is a critic and fan favorite from MICHAEL – the unique collection of songs featuring Michael’s performances completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the #1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010. The album’s success continues to underscore Michael’s importance as a global icon and superstar, transcending cultures and languages.
Dennis Liu is an award-winning digital filmmaker at @radical.media. Dennis quickly made a name for himself winning awards for clients that include Apple and Microsoft and being honored in the renowned "Saatchi & Saatchi New Directors Showcase". @radical.media is a global transmedia company that creates some of the world's most innovative content and the home to @radical.media design+digital. @radical.media's award-winning projects include the Academy Award®-winning documentary “The Fog of War”; the Grammy®-winning “Concert for George”; the Independent Spirit Award-winning “Metallica: Some Kind of Monster”; the award-winning digital experience “The Wilderness Downtown” for Google Creative Lab and Arcade Fire; the Grammy-nominated “The Johnny Cash Project”; the Emmy® and Golden Globe®-winning pilot episode of the hit series “Mad Men”; the Emmy®-winning “10 Days That Unexpectedly Changed America” for the History Channel; and five seasons of the critically acclaimed Sundance Channel series “Iconoclasts,” among others.
www.Facebook/MichaelJackson
Twitter @michaeljackson #MJBehindtheMask
www.MichaelJackson.com
Source: The Official Michael Jackson Site
1 user(s) are reading this topic
0 members, 1 guests, 0 anonymous users
